Highly Effective Outsourcing Written by Dan Brown
Outsourcing is when you hire outside professionals or services to take on part of your business workload. You may want to outsource part of your work because you don't have room, you need an expert, you have periodic busy periods, or you need more production to get orders out on time, etc. The following are 10 ways outsourcing can save your business time and money. 1. You won't have to take time to train employees. This will allow you to spend more time working on your marketing and advertising campaign. 2. You won't have to do time consuming tasks like adding on new equipment or learning new software to complete certain tasks. This will allow you to spend more time testing your advertisements. 3. You won't have to interview employee candidates. This will allow you to spend more time improving your customer service, in return you will get more repeat purchases. 4. You won't have to fill out all employee paper work like tax forms, scheduling, retirement plans, etc. This will allow you to spend more time developing new products.
| | Ten Reasons Why People Don't Buy From You Written by Dan Brown
1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad. 3. You don't remind people to come back and visit. People usually don't purchase first time they visit. The more times they visit your site, greater chance they will buy. The most effective way is to give them a free subscription to your e-zine. 4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc. 5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc. 6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to theme of your web site.
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